Described as the ‘Italian word for tyres’, Pirelli is one of the most powerful companies in Italy – and its core business is tyres. It is one of the top tyre manufacturers in the world with 21 factories and around 20,000 employees across every continent. Pirelli’s tyre sector has a marketing network covering over 120 countries around the world and sales in the billions every year. Pirelli tyres are probably most associated with high performance motoring, and much of its initial research and development focuses in this area.
However, as with all tyre manufacturers, that research filters down to the general market, and Pirelli tyres are on the wish list of every hot hatch owner and car lover around the world.
Pirelli’s Zero range of tyres is now being marketed in Europe and North America under the Planet Zero brand. These are premium, high performance tyres designed for every type of car from the family hatchback to the biggest names in supercars such as Ferrari, Lamborghini and even the legendary Bugatti.